Criterion Partnership

Criterion Partnership is an occupational psychology consultancy and psychometric testing publisher situated in Brighton, UK

About Criterion Partnership

The company was formed in 1991 by Richard Hunter, and now is entirely owned by the company’s directors. Criterion Partnership has a broad client list, ranging from retail to government. Candidates particularly in the UK may be likely to encounter Criterion Partnership psychometric tests during their job search.

Prepare for Criterion Partnership tests

Our practice test packs are suitable for preparing for Criterion Partnership tests. Our practice tests come with solutions included.

Criterion Partnership ability tests

The most commonly used Criterion Partnership psychometric tests are the Utopia series tests, designed for top level managers, professionals and graduates. The Utopia series of tests is known for its generous time limits, to test cognitive “power” rather than speed of processing. These tests are often reported by candidates as being more enjoyable than other psychometric tests, due to their topical and upbeat content.

  • Coast: Criterion Partnership have developed an online testing platform called Coast. This platform can deliver either their off-the-shelf series of tests (see below), or bespoke tests developed by Criterion for each client. Paper and pencil versions of their tests are also available.
  • Utopia: Designed for professional and graduate level selection, the Utopia series of tests comprises numerical, verbal, and abstract critical reasoning tests.
  • B2C: Designed for mid-level, customer service and team-leader roles, the B2C series of tests comprises numerical, verbal, and checking tests.
  • CWS: Designed for blue collar, production and distribution level selection, the CWS series of tests comprises numerical, verbal, and mechanical reasoning tests.

Criterion also use Situational Judgement Tests (SJT). These are used to assess how a candidate would react to certain workplace scenarios they may encounter in the job. A range of actions are suggested and the candidate must choose which option they deem as the most appropriate and thus the action they would take. For more on SJT's, please refer to our page on Situational Judgement Tests, including advice and practice tests.

Criterion Partnership personality tests

Criterion Partnership holds a compilation of personality questionnaire items and scales called the Criterion Attribute Library (CAL). This enables employers to customise the questionnaire used, including the specific personality traits requested by the company. Employers can choose from 46 different personality scales, and the CAL personality test may be used for selection, development, team building and leadership programs.

We have a free personality questionnaire that you can take based on the five factor model, this can help you better understand what the five factor model thinks are your personality traits.

How to prepare for a Criterion Partnership test

Criterion Partnership have practice test questions and solutions for test takers on their website. There are numerical and verbal pages. You will only have one practice question on the Criterion site available.

If you want to practice multiple questions and really develop your test performance then try out our Numerical Packs and Verbal Packs. If you will be taking several tests from different publishers you should go the whole-hog and buy our Bundle Pack. And if you haven't practised yourself out after all of that, one of their directors Alan Redman has published an excellent set of practice test books.

Advice for test takers

Criterion Partnership offer advice for test takers on their website.

Our main advice would be to practice! practising will help improve your test performance score. Complete practice exercises to understand how to answer the questions and what is required of you. We recommend practising and not entering the assessment without familiarising yourself with the question-types.

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Note: AssessmentDay and its products are not affiliated with Criterion Partnership. Our practice tests are only for candidates who are practising for Criterion Partnership tests; we do not sell tests for employee selection.