Diageo Verbal Reasoning Test

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Ben Hopgood Updated:

About Diageo verbal reasoning tests

Diageo looks for employees with a high verbal ability. Applicants have to pass a verbal test before being offered a position.

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Diageo use the following tests in their selection process:

  • Verbal reasoning test
  • Numerical reasoning test

Diageo is the world’s leading premium drinks business, trading in approximately 180 countries. The selection process involves psychometric testing fairly early on in the initial assessment stage. Assessing candidates’ numerical and verbal ability ensures that Diageo maintain a workforce well suited to their job roles. This stage of the process typically requires successful completion of a verbal reasoning and numerical reasoning test, which are accessed online. At the assessment centre stage, different exercises are adopted depending on the job role and all candidates are informed in advance as to which tests or exercises they will be required to complete.

Diageo use SHL for their tests. The function of these tests is to screen out candidates without adequate numerical and verbal ability, as required for employment roles in this area. This ensures that only those suited to a career with Diageo progress to the next stage of the selection process.

Verbal reasoning tests are a fair and objective way for Diageo to assess a wide range of applicants, each having different experiences and different qualifications. By analysing the results of a standardised verbal reasoning test, Diageo are able to quickly see which candidates are suitable for the role and which are not. This sort of information about candidates’ skills is difficult to glean from interviews and qualifications alone, so they use professional psychometric tests.

Often, Diageo will ask applicants to take a verbal test online, which you can take from home. When the verbal test is used early on in the application process like this you will have to achieve a minimum score before you progress to the next round (typically a score in the top 50% of applicants is required however this does vary role to role). Further along in the selection process you might be asked to attend an assessment centre or interview where you will be asked to sit a verbal test again. This is so Diageo can verify the person scoring highly in the test is indeed the person applying for the job.

Diageo Application Process Stages

Stage 1


Applicants will be required to complete and online application, providing their contact details, education and work experience. An up-to-date CV will also need to be uploaded, along with a cover letter outlining the business area interested in, type of programme and preferable location.

Stage 2

Online Aptitude Test

Suitable candidates will then be invited to undertake one or more psychometric tests online; which include Numerical and Verbal Reasoning. The tests used are published by SHL and have strict time limits, so practice tests are recommended for optimum performance. This stage is largely to ensure that the candidates who progress further, meet the entry requirements for the selected job role.

Stage 3

Telephone Interview

Candidates successful during the online stages then undertake a telephone interview. The telephone interview consists of competency based questions and should last approximately 45 minutes. Diageo aim to inform candidates whether they have been successful at this stage within 1-2 weeks of completing their telephone interview.

Stage 4


The next stage is at an assessment centre, in which candidates will complete the following: a role play exercise, a presentation, a group exercise and a competency based interview; this is to gauge the candidate’s ability and understanding of what the job will entail. The assessment centre tends to last for approximately half a day and candidates are provided with all information necessary to complete the tasks on the day. Successful applicants at this stage will be given an offer of employment, or a place on one of the Graduate Schemes.

*Candidates wishing to work in the U.S.A must be aged 21 or over upon beginning their role and have unrestricted work authorisation.

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Diageo Verbal Reasoning Test Questions

Like most verbal tests, the one used by Diageo looks at your ability to interpret written information and answer questions which require verbal analysis of the content provided. The verbal test will be assessing your speed and accuracy. The answers are multiple choice and you should try to work quickly within the time limit, but also accurately. Negative marking is unlikely to be used but do not guess answers, as this will show up in your accuracy score. Sometimes you will find that you can make a best guess estimate by deducing that some of the answer options are incorrect. This approach to verbal tests will come with practice, and you will become familiar with the type of verbal tests used by companies such as Diageo.

Verbal reasoning tests and who uses them

Companies are using verbal reasoning test more and more in their application process that candidates must go through. verbal reasoning tests are favoured when the role being recruited for requires assessment and generation of written content on a regular basis. A person's score in a verbal reasoning test is a good indicator of their ability to work well with written information. This is very important in a variety of roles, especially those in which communication with colleagues and clients is routine.

Diageo use verbal reasoning tests as part of their recruitment process to help them select the best candidates for a particular role.

So as a graduate or senior candidate applying for a job at Diageo you might feel like the verbal reasoning test is an unnecessary hoop to jump through. But you should bear in mind that Diageo are asking you to complete the verbal test as much for your own benefit as theirs; if you are not suitable for the role, a psychometric test will usually identify this. Research has shown that psychometric tests, such as those used by Diageo, are a better predictor of job performance than traditional selection metrics such as level of degree achieved.

What you should know before taking your verbal reasoning test

The passage of text given to you in a verbal reasoning test will contain the necessary information to answer the questions accompanying it. The passages are usually brief, often a paragraph, or two at most, made up of a few short sentences. Take the time to read the passage well. Skim-reading can lead to missing out details. The passage will be short enough that you can read it comfortably in the time limit given. You don't need to be a super-fast reader to pass a verbal reasoning test. One of the most important things to remember is that the test will not assume that you have specialist knowledge. All questions can be answered from the information given in the passage.

Different types of verbal tests

Most questions in most verbal reasoning tests follow a standard format displaying written information, the question and answer options on screen. These can be arranged differently, but each test will stick to the same layout throughout. The written information will be a blurb of text, but might not be adapted to suit a particular style. The language may be technical and succinct, or colloquial and informal, or may appear to be more like a section of prose. The question text may contain extra information which adds to what's already given, which might also be necessary to answer the question correctly. Lastly, the answer options are almost always a multiple choice of True / False / Cannot say. Multiple choice answers can vary, however. You may have 5 options to pick from, which include the standard 3, but with a Probably False and Probably True added. The more answer options to pick from, the slimmer the chances are that you can obtain the correct answer by guessing.

Some publishers will have less subtle variations in their test from what's described here. Cappfinity for example, will ask you to rank the answer options by a particular criteria, or categorise different passages of text according to the style. Sometimes, in Saville Assessment tests, you may be asked to select which phrase from the options is true, or false, or referred to in the passage.

Answered questions

How difficult are your tests?

The same difficulty as real tests. Generally real employer selection tests don't differ that much in terms of difficulty which is why they compare your score against norm groups. Our practice tests are pitched roughly at graduate level, but this means they are actually suitable for preparing for all levels of job: entry; apprentice; graduate; senior; director.

Are they compatible with my Mac / Tablet / Phone?

Yes, and PC, and Linux and smartphone and Android and...everything. Our practice tests will run on all systems and they are responsive so they will work well on tablets and smartphones too!

How many times can I take the tests?

Unlimited. You can take our practice tests as many times as you like; there is no limit. But to be honest, after taking the same test a few times you start to remember the answers, so that’s why we have lots of tests.